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Show me your variety and flexibility

Give me options of other services or products I could use.  I want to stay – give me links that send me to other pages so I can find out about the other services you offer.

Give me a reason and a method to get in touch

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What sets you apart from your competitors?

Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on my needs - I'm interested in what I can get, not what you have.


When you’re writing these pages, think about me – why have I come here, and what’s in it for me if I stay?

Explain how you’ll help me

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“Keep testimonials short, directly related to the rest of the page, and always attributable to someone.”

- Terry J Doe (Sameco Ltd)

 •  Benefit #1

 •  Offer or Promotion #1

 •  Promise #1

 •  Guarantee #1

 •  Brand #1

Why should I choose you?

 •  What matters most to me?

 •  Give me links to related pages

 •  Make it easy for me to read your list

 •  Keep the bullets simple

 •  Show me keywords I searched for